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Want to know which prospects or customers to contact this month -
without
having to trawl through separate systems or unlinked data?
You need our
FastStats 'Targeting Workbench'
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Targeting Workbench Solution
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FastStats Discoverer Technology
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E-campaigner e-mail module
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Find out who to contact and when
- especially high-value customers likely to lapse!
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Recency, frequency and
value (RFM)
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Customer retention, reactivation,
acquisition, growth
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Data planning / data-driven marketing
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121 targeted marketing
and
personalisation
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Free business and marketing planning tools
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Animated e-surveys
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Prospecting data
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Data Hygiene,
file merge and database
enrichment
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Step-by-step analysis guide
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Your sales and marketing strategy
relies on accurate customer and prospect
intelligence!
It is
vital that your data, wherever and however stored, is reliable and
correctly
merged to deliver a single,
complete
view of customers - past, present and future.
It then
needs to be
correctly segmented,
and regularly analysed at both 'individual customer (people)' and 'segment
(groups of people)'
levels.
Crucial is the ability
to spot and also predict
customer movement from 'active' to 'inactive'
to 'lapsed'
status, by their value to your company, and on a weekly or monthly basis.
Then, not just reporting the change, but being able to
easily target
those groups of individuals on a 121 basis, by tailoring messages to
reflect their unique trading and interest behaviour.
Also
important is the ability to
add data without
restriction:
marketing activity, e-mail: opens, click-thrus' (interests),
opt-outs, bounces, etc.,
prospect
lists, surveys, profile data, and analytically derived
fields such as 'share-of-wallet'.
This adds real targeting insight!
All
possible with our 'Targeting Workbench'
solution!
Having worked with the authors of
FastStats since 1989, we pass on to our customers an
unprecedented level of software knowledge coupled with
customer profiling, segmentation, and campaign targeting,
management and production expertise.
Call +44 (0)1733 890790 for a
demonstration
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You
provide a copy of what data you have and we will do the rest -
delivering an operational targeting system direct to
your desktop, usually in just 2-4 weeks!
Our
FastStats powered 'Targeting Workbench' complements and greatly enhances the data
planning and visualisation capability of any CRM, database,
mail order, ERP or other operational system.
It provides the
'workbench' that enables all facets of creative design,
product development, marketing campaign planning and data
analysis to come together to drive business growth in a more
productive way.
Select, count, refine and download. It’s a campaign
planner's dream!
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Targeting Workbench is
Tech4T's securely hosted and managed on-line data planning,
analysis, profiling and campaign targeting and management system.
It removes the hassle related to
data, software and processing, and provides a
'magnified marketing window' into your operational
data with access to 'otherwise hidden' marketing intelligence.
Our solution lets you really
understand your customers and their real value, then test and
analyse the effect of multiple offers, timings, marketing
channels and creative approaches to easily selected, segmented
and more responsive target audiences.
And for optimum targeting we
apply 'Data-watch', a powerful mechanism to auto-calculate
suggested next marcoms actions based on behaviour change.
The 'Targeting Workbench' uses
FastStats Discoverer
technologies - which can also be provided for in-house
use -
and our e-marketing system,
e-campaigner.
You can undertake whatever data interrogation and marketing
communication activities you wish, and output results to a
database, MS Excel, Word, PowerPoint, MapPoint, to file - for
mailing, e-marketing, telemarketing, etc., and even to SPSS
for further statistical analysis.
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What's more the 'Targeting Workbench' is flexible.
This is unlike any operational CRM, circulation or marketing
database which needs to retain a fairly rigid structure. And
with the 'Targeting Workbench', as your marketing needs change
or you want to experiment with new data feeds and fields, the
content of the system can also change.
You can even create your own fields!
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