Getting attention is the first
step in winning new business!
Whether viewing an email,
direct mail letter or card, or a web page on a 121 microsite, if the image
seen reflects the prospect's name, company, or other personalised information,
and rather than adding plain text the wording is created in the style of
the image, then you can't help be noticed! The same holds
true if you are using incentives such as wall charts, calendars, etc.
Below are some examples of what could be achieved with the name
John Smith. However, we can develop personalisation using images
of your own products or services, or pictures promoting an event, venue,
property, holiday... whatever you want. For instance, if you were a
vehicle insurance company and knew the model and colour of each of your
customers cars, we could create a set of images to cover all variations
and use the prospect's or customer's initials to customise the number
plate on every individual email or mailing.
To summarise, we use our 121 data preparation, analytics and production
processes to merge data with images and create and messages tailored to
each and every one of your prospects and customers!