Helping you Retain (Reactivate) your most profitable customers Acquire more of the same profile Grow a greater share of profit from loyal customers      Tech4T help you Retain, Acquire and Grow your customer base and its profitability.   Our process involves taking what we term a 'Data Storming' approach.  This in effect is a cost-effective specialist skills-extension to your marketing, analytical and I.T. staff.  We help you get closer to your customers and interact with them more profitably, pro-actively provide ideas and vision to help you identify and action new data-driven opportunities, and provide constructive input to developing a customer development road map. Use us as a sounding board!   Here are the basic steps we follow...
First we have to understand your business goals. This helps determine the level of marketing required to deliver the necessary sales, new customers or business opportunities Next we determine the 'insight' needed to support marketing, and identify the data sources that can provide this We take a copy of relevant customer and operational data, remove duplication and merge un-linked files and any external lists Then we build a 'single-view' analysis and targeting workbench. This we use to... Assess the breakdown of your customer base... - using tables, charts and geographic maps Determine customer measures and business metrics Define segmentation; track customer dynamics - Customer profiles/types/behaviours/influences/etc. Quantify customer value, profitability and potential - Profitability by business variables - Share-of-wallet - Acquisition, retention, loyalty levels - Cross-sell, up-sell, migration opportunities Assess customer and marketing impact - + and - %, revenue, cost, profit, value - Channels, sales models, territories - Brands, categories, products From this analysis, we work with you to develop an appropriate data-driven strategy, identifying segments to form the basis of message targeting and rules for 1-2-1 personalised promotions
	We then work with the selected creative team and develop offer and communication content We provide the campaign production resource for personalised digital print, email broadcast and data-driven microsite Then measure results and plan the next steps Optionally, to support your in-house team, we can provide secure on-line access to the 'targeting workbench', plus give training via web
Focus marketing effort where it matters! Start with re-activation - on high value inactive customer segments. Why? As an example, if you have 50,000 customers, of which… 10,000 are active (purchase last 12 months) 15,000 are in-active (last purchase 12 - 24 months) 25,000 lapsed (last purchase 24+ months) Average order value = £50, Average orders per annum = 2.5, GP margin = 30% Then by re-activating 10% of in-active customers plus  5% of the lapsed, you will generate… 2,750 of what are in effect 'new' customers £343,750 of additional turnover £71,937 GP - after allowing 10% marketing cost (£34k)
>>> Click each section of the Venn diagram above, for details on 'up-sell' etc.  Even if you already run a re-activation strategy, it is well worth examining the reason for churn - probably due to an 'experience' and also look for ways to improve that strategy using for example, value-driven segmentation. To help, you use our latest dynamic Re-activation/churn 'what-if' calculator.   Call +44 (0) 1733 890790 if help needed.
Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. United Kingdom  Tel: +44 (0) 1733 890790  Fax: +44 (0)1733 890799  Web: www.technologies4targeting.co.uk  Email: info@tech4t.co.uk Tech4T also partner with marketing and IT service providers to deliver data-driven solutions to their clients