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If
all those little pieces of information you hold about
each customer (or prospect) could come together into a
single, cohesive picture...
think how
much more productive your marketing
intelligence could
be!
At the most basic
level you need to fully understand your customers, their
real value and what makes them respond to your offers. But
that's only part of the story.
You might know
how much a customer spent last month and what they purchased,
but not how profitable they are,
what their spend patterns look like across varying products
over time, or what triggered their purchases.
Even if you have
this information, you need to know how to turn it into the
right marketing action that adds real value to your bottom
line.
Or, and perhaps
most importantly, how to
spot potential customer lapse
(churn or defection) in time for you to take corrective
action prevent the lost revenue to your business!
And when the goal is to turn suspects into prospects,
then to qualified leads and finally into customers, its
a similar story.
Knowing
as much information about each prospect as possible, and
comparing profiles against those of your best customers
will help bring in those extra sales.
We
can help - turning data into 121 personalised, individual
database marketing!
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1-2-1
targeted database marketing
- contacting prospects
and customers at the right time in their buying cycle to
promote your products and services!
 Everyone
is different…
...why
not talk to them individually?
Organisations
hold a wealth of data, but often customers aren’t segmented
correctly, regular communications don’t happen, or identical
messages are sent.
Result
- lost sales and reduced profits
But...
with analytically targeted campaigns, where message
is composed for relevance…
…response and sales grow by 2, 3, 4 times or more,
stock throughput is maximised and profit margins increase!
How?
By deriving and applying
data intelligence to develop 121 behaviour-driven
personalised messages that promote the right
product/service to the right people at the right time,
at the right price and in the right way!
i.e. Matching your sales efforts to the buying
cycle of your customers and prospects
Tech4T help you in several
ways
If you need a strategic marketing partner that
can work with you to first develop a campaign
infrastructure driven by segmentation and analytics,
then help you implement the varying promotional
activities using our targeting workbench solution, we
would be pleased to provide this service.
1.
Planning
the 'customer journey'
We help develop more profitable customer acquisition and
development strategies by providing a balanced mix of consultancy,
analytics and creativity to deliver and implement a
data-driven road map. This would typically include
linked database marketing communications phased over time, often
starting with
e-surveys or telemarketing to determine
timing and need.
 2.
Analysis
We can identify significant behaviour buying patterns in
your data, and use this insight to suggest the right products
and offers - with messages tailored by their recipients
profile - at the right time, with the goal to prevent customer
lapse and generate increased margin.
No
data?
And where
you don't have access to customer data - possibly because
you sell through distributors - we can instead use customer
service or survey data.
Click here
for more details...
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