We use a mix of analytical approaches to devise the rules to select the most appropriate product or service to offer to each individual in 1-2-1 communications and to define the triggers to develop the right promotional timing. These include:

• Segmenting customers by lifetime worth, recency, frequency and value, trading behaviour and interests, then developing offers to match segment profiles

• Scoring customers and prospects to increase response, to identify more responsive prospect lists and to select the right people for cross-sell/up-sell 

• Identify predictors of churn to enable corrective action to be taken

Click here for step-by-step guide to customer analysis and insight

3. Data-driven communications - translating analytical findings into 1-2-1 personalised marketing messages. See our managed 1-2-1 targeting solution

We typically use workshops to brainstorm ideas and to develop or refine offers, products and services, then work with your preferred creative partner (or we can introduce an appropriate team) to develop copy, graphics and web page content.

We undertake all data and production work needed to generate one-to-one...

• Personalised direct mail where content varies for each person

• Personalised email communications where each subsequent web page opened is tracked and recorded, and alerts sent to sales when a person clicks on an email link

• Personalised data-driven microsites - driving prospects to automatically generated micro websites where each visitor's web experience changes based on their profile, behaviour or promotion. Web content change is driven from the personalised URL's printed on mailers or embedded in email links, and from all microsite activities that are recorded

• Sales-support web pages. Given each offer sent to an individual is tailored to that specific person, how does the sales person know what offer to refer to? We provide a neat solution where we create sets of personalised web pages that enable sales staff to view each 1-2-1 offer sent to each of their prospects/customers

...and can project manage the full campaign management and production process, using post campaign analysis and response modelling to find out what works best!

Call 01733 890790 or click here to outline your needs