Sales
territory planning, location mapping, Postal maps, map-driven information solutions...
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You are increasing (or decreasing) the
size of your sales team
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You want to even out workload and
opportunities across your field and telesales staff
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You want to relocate but need to take
account of staff locations/recruitment
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Your data is spread
over varying locations, held in different formats and hard to access,
and you want it combined and accessible from a map interface
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You need to give
improved support or service to your outlets and/or customers, or
optimise distribution
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You are wanting to maximise your business
potential through franchising and need the right territory design
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You find it difficult to visualise and
plan sales, business and marketing strategies
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You need to quickly locate the nearest
outlet, dealer, consultant...
If any
of the above are true, then
a map-based solution will help!
We can map any data -
customers, sites, outlets, etc. - and display this as symbols, charts,
thematic maps, etc. And using a mix of statistics and the 'right' data, we can develop balanced territory regions
and optimise existing territories that also take account of resized sales
teams and drive times.
We create
map-driven pages for your website (click here to
view) where
users can drill down from map to map, then to summary
reports, then to pages with spreadsheet or PDF attachments, and more.
And where we need to use your
data for territory design or to build into information systems,
we protect data security and privacy
by working on 'a copy' or non-sensitive data.
Why balance sales territories?
Balancing territories -
so that each sales person has the same ‘opportunity’ - ensures your team
are competing against your competitors, not each other. If territories are
not optimised, there could be significant gaps in coverage with the end
result being missed sales opportunities.
Even
small changes in your sales system can have a huge impact. Sales skills,
process and morale all need to be optimised for maximum revenue production,
but all your hard work will be less effective if you are working with
unbalanced territories.
And if you are
franchising your business - or buying into a franchise - you need to
determine if territories are "protected", meaning that one franchisee
can’t market into another franchisee’s territory.
Map project
planning and design
We can collate and display your data on maps, define optimum territories,
identify the best locations to position outlets, assess regional competition
and analyse customer and prospect location.
Separate data sources such as
spreadsheets, lists and databases can be merged, data refined, postal
addresses improved and duplicated records removed.
We advise on the data to be used for designing your territories -
adding
enrichment data such as SONAR geo-demographic -
plotting customer and prospect locations, identifying sales hot-spots, etc.,
and also undertake worldwide analysis and segmentation of appropriate target
groups of individuals, households or businesses for direct marketing
purposes. Territories, sites, target markets, etc. can be built on Postcodes
or other geographical units relevant to the type of industry or market.
For example, territories or locations could be based on an equal
distribution of sales potential, product mix, workload, performance data,
drive-times, TV regions, visitors or any other parameters such as population or
competition.
Territory realignment
The expenses associated with a sales force are
considerable so it's essential they align with market potential. But
customers, products, competitors, sales people (and their skills) change. All can impact on sales workload often
resulting in missed opportunities and customer or sales force
dissatisfaction.
Territories therefore should be assessed on a regular
basis and realigned as necessary to ensure your sales force are operating at
maximum efficiency.
Next
- click for types of mapping output
