Turning data into more productive direct marketing                                 
  Technologies4Targeting - 01733 890790                                 

    

 

 

 
   

Geographic Output

We produce individual territory maps, data and analysis reports tailored to meet your objectives. Maps can show outlet location, competitors, sales charts, and any level of detail you wish.

Output can be in various formats: PDF, PowerPoint, MS Word, HTML web pages, MS Excel or MS Access.

We create thematic territory maps, highlighting areas of business by potential or underachievement. The thematic analysis can be based on data referenced to each territory individually, nationally or internationally.

Thematic maps can be for single or multiple variables (bi-variate analysis) and we also apply predictive modelling, segmentation regression,  and scoring (inc. regression analysis) to evaluate territory or outlet performance and determine potential.

Website maps

We develop (and optionally securely host) websites that use maps and data reports for territory or franchise structures. We use drill down functionality to navigate the various levels and sections of the territory structure, with optional drill-down from map hot-spots to Postcode and data lists and reports.

Click here for an web drill-down example using Spanish territories.

Print output includes laminated wall maps in all popular sizes and data reports.

We can create maps based on Postcode, county, country, etc. with zooms set to a level to suit your needs - see which towns, villages or streets are in a Postcode area, district, sector, or in a sales or franchise territory/catchment area. Shapes, graphs and custom pushpins can be used to identify specific locations, competitors etc.

We can map territories, sites, boundaries, points... at Postcode
Area (above), Postcode District or at Postcode Sector level (below).
GPS co-ordinates can also be used for point location

  

Tech4T can provide UK and international maps to:

  • Plan or re-organise sales territories to optimise revenue potential

  • Allocate and balance
    franchise regions

  • Increase brand awareness

  • Position retail, trade, site, call
    and collect outlets where they
    will work best

  • Assess product distribution logistics and service/support regions

  • Allocate sales leads

  • Conduct competitor analysis

  • Understand market penetration and identify new markets

  • Visually plan, target and analyse
    direct marketing campaigns

  • Select media based on coverage

  • Identify buying patterns

  • Spot changing consumer behaviour and demographic trends

Data reports

We can create summary reports that show the data breakdown of a territory or region and information used for the balancing process.

These reports can also be created as separate web pages - accessed through drill-down links on a web page map.

What is data and how Postcodes work?

We can import your sales figures and display the results as a shaded area map.
 

Next Steps

Simply submit your details and what you are looking for and we will get back to you with a proposal.

For further information on our mapping services...

...call 01733 890790 or click here         

Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX. United Kingdom
 Tel: +44 (0) 1733 890790  Fax: +44 (0)1733 890799  Web: www.technologies4targeting.co.uk  Email: info@tech4t.co.uk

 Tech4T also partner with marketing and IT service providers to deliver data-driven solutions to their clients