|
Benefits
Intuitive interface removes barriers
to information
Powerful visualisations aid immediate
insight
Interactivity to follow your natural
train of thought
Uniformity of operation reduces
learning time
Powerful query and sampling covers all
requirements
Local or web server database maximises
accessibility
Familiar Windows interface minimises
training
Automatic query ensures interactive
results are reusable
Refreshable reports ease
information delivery
Unique analysis mechanisms
to identify customer segments |
|
FastStats Discoverer
The most
powerful customer analysis, prospect selection and campaign management
software!
FastStats Discoverer is a unique
technology that enables marketers, analysts and database professionals to
analyse all their customer data without restriction, and then turn the
results into highly targeted direct mail or email campaigns.
It is perfect for
companies with greater than 25,000 prospects or customers, or where there
are tens of thousands or millions of sales or other types of transaction
that need to be analysed or used for targeting.
With FastStats
Discoverer you can:
-
Analyse your
prospects, customers and ALL of their transactions every-which-way and
fast, including email web
click-thrus and basket analysis of purchases
-
Work with multiple charts, selections
and maps in one single view, then drag and drop any element from any object onto
another for instant analysis, selection, reporting and campaign targeting
-
Use tables, cubes and charts for
more customer insight
-
Visually examine prospect or customer
segment overlap with 2, 3, 4 and 5 way Venn diagrams, then use the intercepts to
form the basis for further analysis, selection and data extraction by simply
dragging off the segment
-
Profile and model your target audience
to select only the most responsive prospects
-
Use Decision Tree response and
predictive modelling - with functionality to instantly score your complete
database - to cut mailing and telemarketing costs by targeting only those
prospects more likely to respond to your promotion.
|
Use Venn diagrams to compare selections and spot prospects falling into more
than one segment. Perfect for cross-sell targeting |
-
Manage mailings
- plan, action and control multi-promotion, multi-cell, multi-pack mailing
and
e-marketing campaigns where all your
mailing lists are fully managed.
|
Types of FastStats solution
Tech4T can provide FastStats
Discoverer in three ways:
-
For in-house use... we supply the
software, training and support, optionally configuring the system for you
-
As a hosted service. From a copy of
your data, we build and host the FastStats Discoverer system for you. This
includes developing a configuration to match your needs, maintaining and
refreshing your data at an agreed frequency and providing you with secure 24/7
on-line access to your data. Training is also included. There is no limit to the
number of selections, predictive models, maps, campaigns, list
exports... you can make. Do whatever you want , when
you want - without restriction and no extra cost!
-
As a complete managed resource for
1-2-1 direct marketing -
AIM Marketeer
What is
FastStats?
FastStats is the leading marketing database system that uses a unique
'column-based' technology to enable users to analyse, visualise and output
any amount of customer, prospect and
transactional data at extremely high speed and without limitation. The
FastStats database is maintained using FastStats Designer
FastStats Discoverer is the user's
marketing workbench. It is the highly visual interface for FastStats databases and brings an
extraordinary ease to manipulating any size of marketing database. It
is perfect for data analysis, targeting and campaign management
The
FastStats Discoverer Interface
Select, table,
chart, map - on a single view!
With just a
few moments guidance most people are able to use FastStats Discoverer to
investigate and understand their data with a freedom unavailable in other
solutions - especially when using the graphical Venn selection system that
instantly identifies selection overlap!
With the Microsoft MapPoint
add-in, users can use geographic mapping to understand customer penetration,
combat regional competition and apply drive-times to plan events, sales
territories, outlet locations, etc.
More details...
Click here
to contact Tech4T
|
