Virtual Variables

One of the most powerful features of FastStats Discoverer is for the user to be able to create their own custom fields and then use these in any of the analysis, profiling, modelling or selection processes. There are a series of wizards to help, but in effect data can be summarised from millions of rows of data and stored against contacts or households / companies in seconds.

This functionality enables customer lifetime value - as a whole - or based on any mix of products, together with recency, frequency and value calculations to be computed without a call to your IT support team!

Users can input their own files of reference numbers (URN's) to create new 'include' or 'stop' selections, add new selectors (pick list fields), reduce the number of categories in a pick list by combining them into new variables - ideal for say a brand or sales manager who only works with a only a subset of products - and much, much more.

Refreshable Reporting

The presentation quality reporting in FastStats Discoverer makes information delivery easy. Reports can be created with multiple data analysis results and visualisations and then delivered in PDF, HTML or Excel presentations. Once a report has been defined it can be refreshed with results from the latest data with a single click and drag.

Template Tools

All the Discoverer software tools can be customised to suit your purposes and data. These template tools provide ready results enabling knowledgeable users to prepare mechanisms for single click access by other users. All Discoverer results can be stored and retrieved with a single click and drag facilitating comparison between previous and current analysis results.

Use multiple selection windows to streamline complex selections!

Technical

The unique FastStats ‘column-based' database technology delivers an unprecedented level of flexibility and speed, revealing intelligence that is not possible using a conventional marketing database!

FastStats differs from a conventional relational database in that it stores its joins and embeds them within the system structure as a series of highly compressed fields. It creates each data field as a separate file and also creates a system 'view' and 'master' system file. Using a mix of these, data is bit mapped and in effect aligned on-the-fly based on which data needs to be analysed. It's the result of 9 incarnations of the product over 16 years and has been developed to deliver additional insight to marketeers and analysts!

Options

FastStats Discoverer can be used standalone or as part of the FastStats.NET architecture. Stand alone use maximises speed and flexibility for individual analysts enabling FastStats to be used for ad-hoc marketing analysis in addition to core strategic and tactical work. Discoverer Enterprise connects to the FastStats.NET WebService and provides browser based accessibility, scalability and resilience for marketing workgroups.

System Design & Support

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