Why use e-mail marketing?

E-mail is a versatile, flexible channel for direct marketing promotions at a fraction of the cost of traditional mailing. It lets you create and distribute visual messaging which will present your company in a professional manner.

View responses as they happen!

E-mail marketing allows you to see the actions your prospects take as soon as they view your message. This intelligence is invaluable to your business and can help you change parts of your website or communication process to increase response and encourage order placement or enquiry form completion.

• See who opens your email - automatically alert your sales team

• Determine the most responsive subject line

• See which links in your email are clicked more than others

• Identify specific web pages visited, in what order and when

• See who opens your enquiry or order form after visiting a specific web page

• And importantly, if they take action or stop in their tracks!

 Should you be interested in trying out a few scenarios to determine...

• How many emails to send to generate 'X' sales leads per day?

• What is cost?

• What is my ROI?

• How much profit?

 ...then click here  

Trackable e-mail marketing should be seen as an essential part of a multi-channel marketing strategy. Using techniques such behavioural targeting to drive both message content and personalisation mean that you can easily test to see what works best, plus build accurate profiles in terms of demonstrated interest.

Despite prospects filling in forms to tell you where their interests lie - which often isn't necessarily the complete truth - by analysing the web pages they actually visit you can derive the insight you need!

The whole e-mail process should be seen as one of continued refinement where each new e-shot is viewed as a 'contender' and designed to out-perform the previous 'champion' in terms of response.

You can generate sales leads, improve prospect interaction and support your sales team in making
the best use of their valuable selling time.

• Events - send invitations and reminders for seminars, exhibitions and other events

• Product announcements - help establish your brand and test reaction to new products or services you wish to launch and easily test varying pricing options

• Press releases - company changes…

• Promotions - announce website, retail, trade and direct sell promotions

• On-line surveys - find out what your customers need and their opinion of your company

• Newsletters - to keep prospects and customers informed of new developments, news-worthy topics and your company's name highly visible