Quality data is fundamental to the success of a business, with many organisations finding they can no longer live with the huge operational and financial costs bad data delivers. Especially costs resulting from higher than expected mail or parcel returns, time wasted due to being incorrectly informed and upset customers leading to defection.

Not only can we resolve your data issues but we can combine customer, member, prospect, etc., data and lists into a dedicated prospecting database. We can fill gaps with external data and maintain this database for you - adding, updating or removing information and lists as and when needed. We also provide data-driven marketing support.

We also add enhancement data and lists including TRAC geo-demographic systems.

Our data cleansing and database management services include:

1. Improve address quality - UK, European and worldwide and e-mail

2. Remove duplicate records - in a single database or across multiple databases or lists

3. Standardise formats, coding and definition - to prevent mis-interpretation!

4. Merge, deduplicate and integrate difficult to link databases and lists... website interests, order details, customer data, mailing lists, email lists, surveys, etc.

5. Database development,  enrichment and suppression - We can source and add data to enhance your database including lifestyle, geo-demographic, SIC codes, company profile data, industrial datasets... and also provide the SONAR and Wealth predictor datasets for consumer profiling.

   For suppression, we use several external datasets including: NCOA (National change of address), GAS (Gone-away suppression), Deceased (Mortality), MPS (Mailing Preference Service), TPS (Telephone Preference Service), etc.

6. Create and maintain a fully merged marketing database - giving you a single 360° view of your prospects, members, customers...

7. Produce mailing files - including managing campaigns, making selections and list extractions and preparation for Mailsort and Walksort discounts

8. Migrate your data - from one computer system to another

9. Transform your data - ready for analysis and predictive targeting