Differentiating target markets, products, services and communications to
grow margin!
Everyone is different so why not
market to them individually?
Organisations hold a wealth of
data about customers. But all too often regular marketing communications
don’t happen, targeting is poor, content isn’t relevant or thousands of
identical messages are sent!
Result - missed business
opportunities!
But with 1-2-1 targeted,
personalised marketing, margins are raised, product and resource
optimised, and response/orders increased by 2, 3, 4 times or more!
Our solution
- we manage your data, fill gaps, create a targeting workbench,
then help you make money!
1-2-1
targeted, personalised marketing is the ‘product’ of combining data,
technology and analytics - in particular segmentation - to promote the right
product to the right people at the right time in the right way!
Tech4T provide the skills, technologies
and production resource that when combined
with your data produce the 'individualised' communications that
generate increased response and profit.
Behaviour-driven targeting enables us to apply
digital personalisation to maximise communication effectiveness!
The first step we take in the
1-2-1 campaign process is to combine a copy of your prospect lists, customer
(visitor, member, donor...) data, web actions, sales transactions,
suppression files, etc., remove any duplication and fill knowledge or data
gaps - through computation or with
third-party
and geo-demographic data.
Then, using the exclusive
FastStats Discoverer analysis and targeting technology, we create the
'targeting workbench'.
This
gives an unprecedented
level of flexibility and enables a 'train-of-thought' interrogation of a
single customer and prospect view. This is not possible using
a conventional marketing database, business intelligence, CRM or operational
system!
Then, through segmentation,
profiling and predictive modelling, we identify otherwise-hidden niche
targeting opportunities. We
next develop the rules to select the right products or services, create the right offers,
optionally create a data-driven microsite (campaign-specific mini website), produce and deliver the right messages by direct mail or e-mail
and analyse the response.
Flexible
delivery of information...
...ensures campaign results
and business intelligence is distributed without limitation. We set up
reports through MS Excel that dynamically change when the underlying data is
refreshed in the FastStats targeting workbench engine.
Reports can contain any mix of data feeds to
give you exactly what you need!
More details...
