Re-activate dormant
customers with offers based on trading history
Acquire customers (or members,
visitors, donors, investors, subscribers, vendors, etc.) at lower cost
through more responsive prospect lists
Manage customer relationships better by reducing the risk of
inappropriate or ill-timed communications - such as offers about a
product just brought rather than an offer for something to accompany the
original purchase
Profile customers by their purchasing behaviour and target campaigns to
maximise cross and up-sell opportunities
Increase response rates to your promotions
with varying offers based on customer interests and buying patterns
Plan retention strategies
using customer lifetime worth and potential...
Identify
media attracting high-value customers
Examine behaviour, quotes... that may lead to lost sales
Use geographic mapping to
analyse penetration, combat regional competition, apply drive-times to
selections, plan events, define sales territories and site outlets
Cut mailing and telemarketing
costs
with response modelling
Key technical benefits
Interrogation of your data
without any limitation using the best software available -
FastStats Discoverer.
Fast implementation -
typically 2 - 4 weeks - no software to purchase
Low cost entry level; No
internal resources needed
Links to
e-campaignerwhere email and SMS campaigns can be
created, sent and tracked
Increased behaviour
understanding by including 'email-driven' web page visits as 'interest'
indicators. Use these for profiling and selection
Flexible data content with
ability to add fields for personalisation, etc.
Complements any operational, CRM, ERP or circulation system
Call
01733 890790
to see how AIM Marketeer will enhance
your
targeting and communication process
and help you avoid competing on price!
Should you wish to use the technology aspects of our
AIM Marketeer solution on a self-service basis, we can provide whatever level of operational and marketing support you need
to get the most from your investment.
For instance, if you want us to work with you to develop acquisition,
retention, reactivation, cross-sell and up-sell strategies, we can give you
as much or as little input as you require.
This can include segmenting and profiling your data, making selections for
you, setting up and executing campaigns and generating lists ready for
mailing. And we can also upload the target lists and messages for e-mail
broadcast, measure and track the response and apply predictive models to
improve overall response rates.
Whatever your needs, we can provide guidance on the optimum
way to make the system meet your objectives.
Increase response rates to your promotions
with varying offers based on customer interests and buying patterns
Technologies4Targeting Ltd., Geneva House, 3 Park Road, Peterborough. PE1 2UX.
UK