For your marketing department...

• We can create and manage a single-view of your prospect and customer data

• Fill knowledge and information gaps

• Provide on-line access to a powerful FastStats powered 'targeting workbench' - a full-circle - targeting > email/direct mail > targeting - solution that helps you minimise the need to compete on price and one which provides a dashboard into your data.

• This targeting workbench provides unlimited data exploration, customer segmentation, profiling and unprecedented insight for targeting sales and marketing communications using behaviour and results to determine the most appropriate message and channel.

• We (or you through on-line access) can then develop and execute personalised behavioural email and direct mail 1-2-1 communication strategies that deliver a steady feed of orders and 'warm' qualified leads to your sales team. 

For your sales, telesales, service, business dev. team, or for franchising your business...

• We can design and map optimised territories using transformed
  geo-demographic and/or business data - perfect when re-sizing the sales force, and defining the right geography for improved lead allocation and call planning.

• This includes using 'geo-analytics' to first qualify customers by value and/or profitability to determine whether sales visits are needed, or whether telesales, 'content personalised' email or direct mail would be a more appropriate communication channel.

• We then check territories in terms of customer and sales person location, account type and call frequency, and then either realign existing boundaries or completely re-design your territory structure so that it helps cut costs, increase sales and optimise lead allocation.

• We apply advanced balancing techniques to design the optimum number of territories and ensure each territory manager/owner has an equal spread of opportunities of the right kind and minimised journey times. We also define the best locations for new sales people, distributors, retail and trade outlets, distribution / call and collect bases, office relocation...

• Any data can be linked, analysed and delivered from web-based map-driven information systems

And for your business, where quality data is fundamental to its success...

• We offer companies a specialised set of skills for all aspects of data cleansing and enrichment.

• Our solutions also reduce the overhead associated with cleaning addresses, merging and de-duplicating files - especially if held in different formats and locations - and standardising content and meaning.

• Not only can we resolve your data issues but we can combine unlinked databases, spreadsheets and lists, fill gaps with external data and optionally maintain this datapool for you - adding, updating or removing information and lists as and when needed.

In summary, whatever your mapping, targeted marketing, customer analysis, data provision or data cleansing and management needs, Tech4T have a solution to fit.