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*
Plan or re-organise
Sales Territories to
optimise revenue potential
* Allocate and balance
Franchise
Regions
to
maximise income
potential
*
Franchise
Territory Manager
Change territory status - sold,
under
offer..., combine territory
building blocks, and
more
* Use mapping to show the
'Positions
of customers' in
relation to
the sales force
* Create
'Heat Maps'
showing customer value
*
Understand market
Penetration and potential,
and identify new markets
* Convert
'paper-based'
territory maps into
Web based systems
and
Map-driven
info systems
*
Assess product
Distribution
logistics and
service / support regions
*
Allocate the right
leads
to
the right sales person
*
Optimise media
planning
* Create maps for
sales and marketing
presentation
*
Web-based systems where
users can position and
move customer, project,
point, etc. locations
* Position retail, trade, site,
call and collect outlets
* Produce custom maps (inc.
Postcode maps) to help
sales
managers and franchisees
plan their
workload
* Competitor analysis
* Visually plan, target and
analyse direct marketing
campaigns
* Spot changing behaviour
and demographic trends
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Tech4T offer a wide range of geographic
mapping and analysis services - including planning and designing optimised
Franchise Regions and
Sales Territories - for the UK, Ireland (Eire),
Europe, USA, Canada, Australia and
Worldwide.
 With over 20 years hard won expertise
in designing
more profitable and productive sales and franchise territories
(not
like the example to the right!), geographic segmentation,
distribution and outlet planning, and map-driven sales, marketing and business
information systems, we have the right skills to help your
business.
We advise
on franchise territory
demographics and on the data
criteria to be used to design optimised sales and marketing territories -
or for whatever geographic analysis project you have in mind.
We can also
allocate prospects, leads and customers to the most appropriate
sales or telesales person, and prepare postcode (or zip code) allocation
files to apply automated assignment within a CRM or telemarketing
system.
Territories, sites, target markets, etc. can be built on Postcodes,
Zip codes or other
geographical units relevant to the type of industry or market, and can also
incorporate any business data.
 For example, territories
or locations could be
based on an equal distribution of prospects matching your customer profiles, sales
potential, product mix, workload, drive-times,
visitors, or any other
parameters such as population or competition.
Custom
maps can also be developed for individual
territories, specific geographical regions,
postal areas, etc., and show locations of customers,
prospects, competitors, the sales team home
locations, retail and trade outlets - whatever
you need!
Output includes PowerPoint
presentations, wall maps, sets of linked web
pages, images...
 We can even create marketing information systems
driven by maps where we vary 'location
symbol' size by sales value, colour icons by
type of sale or customer and show points as pie
charts to breakdown by product penetration.
Maps can have drill downs to more
information about customers, projects, markets,
outlets, etc., have
zooms to handle high customer
concentration e.g. London, shade Postcode
Sectors (or Zip codes, etc.) by prospect penetration, and so forth.
To arrange to see our mapping demos, call us on +44 (0)1733
890790
To design sales and franchise territories
optimised to deliver increased profits,
and
to produce drill-down map-based websites, we use 19 different
pieces of software.
These include an extensive
investment in specialist geo-spatial balancing and
statistical analysis
tools,
road network data, a wide array of census, profile
and business datasets, and several in-house
developed web-mapping programmes.
Next
step, contact Tech4T - click here |
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