We can help you really understand your customers including their lifetime value - and their real worth to your organisation.

Use this information to:

• Correctly apportion sales and marketing effort

• Increase the financial return from your marketing spend

• Target more responsive prospects

• Spot customers likely to result in bad debt

• Improve loyalty from your most profitable customers

Specifically, we can apply analytics to identify and keep track of your high-value inactive and lapsed customer segments, and use data-driven marketing (or analytical CRM) to develop more effective reactivation, retention, acquisition, cross-sell and up-sell strategies. O

* Analysis services   * Step-by-step guide to analysis   * FastStats targeting workbench    * Segmentation   * Profiling   * Reactivation, acquisition...   * FREE planning tools   * Geographic mapping   * Market research e-surveys   * Data-driven marketing       - Customer value analysis       - Transaction/basket analysis       - Response/predictive modelling       - RFM (recency, frequency, value)       - Churn (attrition) + forecasting       - Behaviour Tracking        - Slice 'N' Dice Reports		Having quality data is all very well but to make it really work you need to be able to manipulate and analyse it in ways that extract added value for your business. Using tools such as SPSS, FastStats Discoverer, 4Thought... and a unique mix of marketing and analysis skills developed over 20+ years, we help you... ■ Understand the value and profitability of your customers, how it changes and why ■ Segment (group) your customers using their trading history to maximise cross-sell, up-sell, migration and reactivation opportunities. For instance, we identify:   ■ Those who have spent the most - the most often and most recently   ■ Those who have spent the most - the most frequently, but may not have purchased for a long time ■ Those who spend the most in the fewest number of transactions   ■ Those who spend the least, or rarely, and have not purchased in a long time... Then, using the newly developed segments...   ■ Identify the most responsive prospect lists and best customers to target - those more likely to respond - reducing costs and increasing profits   ■ Develop a marketing strategy for each different customer segment (group)   ■ Prevent spam complaints by monitoring e-mail frequency by segment   ■ Increase retention - look at factors that predict churn; take corrective action Let Tech4T transform your data into enhanced customer knowledge! Click the links to the left for more information

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