Benefits

Intuitive interface removes barriers to information

Powerful visualisations aid immediate insight

Interactivity to follow your natural train of thought

Uniformity of operation reduces learning time

Powerful query and sampling covers all requirements

Local or web server database maximises accessibility

Familiar Windows interface minimises training

Automatic query ensures interactive results are reusable

Refreshable reports ease
information delivery

Unique analysis mechanisms
to identify customer segments

FastStats Discoverer - analysis-driven database marketing

The most powerful analysis, segmentation, selection and campaign management solution for targeted database marketing!     

FastStats Discoverer is a unique technology that enables marketers, analysts and database professionals to analyse all their customer and prospect data in one place and without any restriction. They can then quickly turn their findings into highly targeted and more productive direct mail, email, telemarketing or direct sales campaigns.

Customer development...  The FastStats technology is perfect for almost any size of company who have a customer base ranging from just a few thousand to several million records.  And where customers make repeated purchases, there will be enormous benefits.

This is because multiple trading activities generate a high volume of transactional data. When analysed and data-mined with FastStats, this transaction data will expose hidden sales opportunities and provide the insight for you to improve the targeting and profitability of your sales and marketing activities. 

Do the sums and see the gains...

Prospecting... FastStats is also ideal for companies that are using a 'nurturing' programme to turn suspects to prospects to sales leads. This kind of activity usually requires a dedicated 'prospecting' solution - separate from any CRM system used to manage the sales 'enquiry' to 'order' process.  FastStats would be loaded with your 'suspect' or 'prospect' lists and used to automatically manage multiple linked promotions to test different offers and propositions.

Subject to the response, non-response, or email click-thru activity, suspects are then migrated into a new promotion where a different approach can be tested.  This process is repeated and varied until such time that an agreed prospecting investment has been reached, or a qualified lead received.  Qualified leads are then handed by your CRM system.

Need a fully managed bureau solution - where data and list merging, hosting, support, etc. is handled for you by a dedicated team of specialists, and where you have the freedom to use FastStats online at any time to access a 'single-view' of your customers and prospects?

>>> Click here for our FastStats powered database marketing targeting workbench <<<

More details...

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