Unlocking the value of information
Call Tech4T on +44 (0)1733 890790

Targeting Mapping Analysis Data

 

 

 

 

 

 

Digital marketing, analysis, mapping and
1-2-1 personalised direct marketing services

If all those little pieces of information you hold about each customer could come together into a single, cohesive picture, think how much more productive your customer prospecting and marketing intelligence could be!

At the most basic level you need to fully understand your customers, their real value and what makes them respond to your offers.

But that's only part of the story. You might know how much a customer spent last month and what they purchased, but not how profitable they are, what their spend pattern looks like across varying product groups over time, or what triggered their purchases.

And even if you have this information, you need to know how to turn it into the right marketing action that adds real value to your bottom line.

Tech4T can help you
in several ways...

1. Planning the 'customer journey'
- helping develop more profitable customer acquisition and development strategies by providing a balanced mix of consultancy, analytics and creativity to deliver and implement a data-driven road map. This would typically include a planned set of linked marketing communications phased over time, often starting with a Animated E-Surveys to determine need.

2. Analysis - to identify significant behaviour patterns in your data to help you market to the right people with products and offers tailored by profile to generate more profitable sales.  

After preparing, improving and combining your data, we find target groups of people who have a higher likelihood to purchase and use message personalisation based on trading history or past enquiry/web interests to increase relevance and response. 

We can also incorporate mapping to add an additional dimension to analysis.

Click here for more details...   

 

Technologies4Targeting's goal is to help you derive as much value as possible from data
- your own and external lists!

We can assist with or undertake campaign planning and management, data and list acquisition, and apply analytics and segmentation to define or refine target markets, offers, products and services

We handle the targeting selection process and develop rules to drive 1-2-1 personalised messaging. We can undertake predictive and response modelling to improve campaign ROI, extract lists in any format and for any purpose, and project manage all aspects of the direct marketing production process.

And for self-service customers, we will train you to get maximum benefit from your targeting and/or email marketing system, or
operate it on your behalf.

 

Click here for mapping services