Digital marketing, analysis, mapping
and
1-2-1 personalised direct marketing services
If
all those little pieces of information you hold about each customer
could come together into a single, cohesive picture,
think how much more productive your
customer prospecting and marketing
intelligence could be!
At the most basic level you need
to fully
understand your customers, their real value and what makes them respond to your offers.
But that's only part of the
story. You
might know how much a customer spent last month and what they purchased,
but not how profitable they are, what their spend pattern looks like across
varying product groups over time, or what triggered their purchases.
And even if you have this
information, you need to know how to turn it into the right marketing
action that adds real value to your bottom line.
Tech4T can
help you
in several ways...
1.
Planning the 'customer journey'
- helping develop more profitable
customer acquisition and development
strategies by providing a balanced mix of consultancy, analytics and creativity
to deliver and implement a
data-driven road
map. This would typically include a planned set of linked
marketing communications phased over time, often starting with a
Animated E-Surveys
to determine need.
2.
Analysis - to identify significant
behaviour patterns in your data to help you market to
the right people with products and offers tailored by profile to
generate more profitable sales.
After preparing, improving and
combining your data, we find target groups of people who have a higher
likelihood to purchase and use message personalisation based on trading history
or past enquiry/web interests to increase relevance and response.
We can
also incorporate
mapping to add an additional dimension to analysis.
Click here
for more details...